NY Times Features Greeks’ Beloved Feta Cheese and Olive Oil

“It has been years since anyone said anything positive about the Greek economy,” writes Adam Davidson for The New York Times and adds that Greece has two aces up its sleeve, feta cheese and olive oil.
However, the paper reports that despite the fact that both products are very popular across the world, “Greece has only 28 percent of the global feta market and a mere 4 percent share of the international olive-oil industry.”
According to a EU rule, feta cheese is mandated to come from Greece alone. But other countries such as the USA, France and Denmark violate this rule by altering the original recipe  turning feta into a laboratory-like product (less salty, more creamy, not Greek in brief) and thus, selling it all over the world instead of importing feta cheese from Greece.

The editor stresses also the fact that in addition to this rule violation, Greece itself does not take advantage of its products. Greek workers strike pretty often while agricultural companies, or at least some of them, are completely unorganized, making exports yet more difficult.
The article entitled “What Greece Makes, the World Might Take” hosts also the results of a recent report on Greece’s economy conducted by the consulting firm McKinsey. According to their survey, “with just a bit of investment” Greece could increase its profit from feta, olive oil as well the tourism industries significantly.

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London Bus is Traveling to UK to Promote Corfu Abroad

A traditional London double decker began its trip last Friday from Corfu to London. The red bus, covered in Corfiot posters will travel to the UK to promote the island’s culture abroad.
As is obvious, tourists as well as locals were gathered at Spianada Square on Corfu to take pictures of this impressive scene.
Corfiot musicians meandered around the bus singing traditional songs. They were dressed up in their local costumes and their melodic voices attracted many positive comments.
The double decker will tour the island’s most famous regions before embarking on its trip to London. This is only one part of the  Municipality of Corfu’s initiative to promote the island to the British capital. More specifically, Corfiot representatives have organized a full programme of events in London on July 9-11 to remind tourists that this island could offer them an amazing vacation.
Due to the Olympic Games, London is full of tourists at the current time and thus, even more visitors will be informed about Corfu’s natural beauty, culture, gastronomic variety and crystal blue beaches!
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